You’re in need of an affordable hearing aid. The search for this – with newspaper ads, phone calls, referrals, and Internet surfing – has been an arduous one. Or has it?
Probably not, thanks to e-commerce creating a new industrial order.
Today, it is difficult to detach “commerce”, the act of buying and selling, from its prefixed “e” with 2012 online sales totaling $820 billion (up 15% from the year before). Ten years ago, the process of purchasing something might involve a pile of print ads and, unbelievably, actually going to a store. But what if your ideal product didn’t advertise? What if the store was out of stock? What if no one else in your life could give you a tip or a deal or a review?
This is the issue e-commerce aims to solve; it is a consumer-centric industry aimed at helping people find exactly what they want to buy. The Internet is a single hub for searching, finding, comparing, advertising, and, most importantly, purchasing. The result? It comes right to your door.
Though once a brick-and-mortar industry controlled exclusively by audiologists, the hearing aid market is now also going online. There is no longer a need for retail markups. Advertising costs are reduced with the facility of search. Overall, online industry brings down consumer hearing aid prices and increases customer potential from select to global, allowing e-commerce sites like Embrace Hearing to enter and change the market.
With hearing aid prices starting at $399, wouldn’t you agree?