Costco versus Embrace Hearing

If you are shopping around, you might have considered COSTCO for your hearing aids. This review of COSTCO vs Embrace Hearing is from a recent Embrace Hearing Customer, James E. from Round Rock Texas. 


I’ve now had the X-Series hearing aid for about 2 months now. My point of reference for this review is a previous encounter with a hearing aid through Costco. After a hearing test, they fitted me with a high end Resound model which I wore for about 5 months and ultimately returned it for a number of reasons.

I have Meniere’s Disease and lost all hearing in my left ear during treatment for that disease. My right ear has moderate hearing loss. I used the Costco aid in the right ear and now the X-Series.

I chose the X-Series (battery powered) after much research I had done both recently and previously. On paper, it has excellent specifications. The model I believe is the higher end Unitron brand. It does have Bluetooth streaming for both music and telephone. I’ve only had a few calls with it and the clarity is very good and I can roam away from my phone for perhaps 30 feet before reception starts to drop off. I do watch a number of videos on Facebook and YouTube and occasional music from my phone and the audio automatically streams to the hearing aid once the video is engaged full page. I’m not sure how much extra power this consumes if one uses this a lot for calls, music and videos. I have a Samsung S9+ which does a great job of connecting to the phone and staying connected via the smart app.

My Costco aid lasted about 4-5 days before battery changes. Monitoring the X-Series so far I’ve seen a minimum of 55 hours and a more normal 66 hours between changes. Doing the math, and depending how many hours a day you wear the aid, you can get a week or more of use from one battery which I think very good. That works out to about 6 cents per day or about $20 per year. I would say that’s a great investment. I should mention that once the hearing aid gave me a low battery signal at about 45 hours. I ignored that just to see how long it would last and I got another 18 hours before the low battery signal kicked in again.

With the Costco aid, I spent a number of times back at the store getting it readjusted and an occasional new program to help in certain situations. So far with the X-Series no adjustments have been needed. There are 4 programs settings in the app – automatic, several low and high noise settings. While I occasionally use the high noise/conversation setting, I generally leave the aid in its automatic mode – it does do some adjusting on its own which is helpful, for example, when you go from a low noise to high noise environment. As a “tinkerer” I do wish there was a way to make environment changes and save them on the app. I found that while the noise/conversation settings on the X-Series are helpful, they are not perfect in masking all noise (no hearing aid can do that). However, I do notice that if I’m in a noisy area like a restaurant, not only is the noise/conversation setting helpful but I’ve learned to also lower the volume in those settings which also helps mask background noise.

The X-Series is very lightweight compared to the Resound and it stays in my ear safely where I had trouble keeping the Resound one in despite several refitments. I hardly know the aid is in my ear compared to the Resound one. The sound quality has been very good compared to the Resound and I’ve experienced absolutely no feedback or squealing since wearing it – that’s a common problem with many aids.

Dealing with the company is a breeze and the buying process is very smooth. Shipping was fast – there is plenty of good instruction and online videos to help you even though the aid is really very simple to use. Tim in Customer Care was very helpful on the front end as was the follow up by staff with emails and calls to ensure my aid was working and I had any questions. The whole experience was easy, non-stressful and the product has been superb thus far. I buy a lot of things on line but I should say I was hesitant to buy a hearing aid online given the issues I experienced with Costco. But Embrace made this all simple and easy. AND, the cost/benefit is excellent. The X-Series actually cost a bit less than the Resound at Costco.

I highly recommend both Embrace Hearing and the X-Series.


To speak with Embrace Hearing about your hearing needs. call us anytime at (888) 929-9555.

Back to News

Call for 24/7 Support.

Anything We Can Help With?
Talk with an expert - we're always available 24/7


Shop best hearing aids online.

Browse Our Full Line Of Industry Leading Hearing Aids


Download Free Guide To Hearing Aids.

Download Our Free Complete Guide To Hearing Aids


Never miss a thing

Stay up to date with the latest hearing aid news, promotional offers, and more.

Only great content, we don’t share your email with anyone else.

Save $200

on our best Hearing Aid sets

Complete this form to receive a $200 coupon